含有"Economics"标签的书籍

One Billion Customers

It is well known that with 1.3 billion mouths to feed, China’s market is moving quickly toward surpassing North America and Europe combined. Companies from the U.S. and across the globe are flocking there to buy, sell, manufacture and create new products. But as former The Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with much subterfuge -- nothing is as it seems and nothing about business in China is easy. Quickly becoming the bible for anybody doing business in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China’s Communist leaders and the U.S. and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights about how China really works. One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned—from Morgan Stanley’s creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly one hundred strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China’s remarkable rise to power.

经济解释

《经济解释》一书,收集了张教授1968年至1998年在各种杂志上发表的25篇文章,基本上囊括了教授的学术思想。1982年,张教授在港大的就职演说中倡导:让我们做经济解释的弄潮儿。这本集子,正是这一思想的贯彻。张教授坚信,经济学必须是解释现象的科学,只有能够解释现象的经济理论才具有生命力。自(19)50、60年代兴起的经济解释的浪潮中,张教授无疑是最优秀的弄潮儿之一。 在《经济解释》这部书稿中,张五常融入了一项新颖、重要、被广泛解释、而所有现行教科书均迟迟没有载入的内容,那就是“新制度经济学”的研究成果——产权和交易费用理论。这些内容当然是《经济解释》最精彩的部分之一。读者将有关的章节与科斯和阿尔钦的结论比照,就不难看出“青”是否胜于“蓝”了。 《经济解释》理论体系的另一特点是,它逻辑划一、前后连贯、一气呵成,并无“微观”与“宏观”之分。大部分风行一时的宏观经济理论模型已经被事实推翻。由于《经济解释》只阐述至今依然坚如磐石的经济原理,而不充当经济思想史的展览馆,所以它比现行的“萨缪尔森体系”的经济学教科书更加可靠。 书中,张五常利用了卡尔纳普和波普尔等人的科学哲学成果,用以处理经济学的概念和构筑经济学的体系。他恪守逻辑经验主义的科学原则,拒斥学术上的投机取巧,与浮夸卖弄的学者形成鲜明对照。 张五常为我们提供了一个洁净的学术范本,读者可以从中领悟,一个接受了扎实科学训练的人,是如何冷却自己的情感,将“好不好”(价值判断)、“怎么办”(政策建议)和“为什么”(科学解释)三者划得泾渭分明的。 张五常列举了大量实例,尤其是立足亚洲的实例。充满数学符号的经济学著作,已经汗牛充栋;但以真实例子取胜的经济学著作,则依然寥廖无几——无疑,《国富论》是一本,《经济解释》也将是一本。

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

SUMMARY: Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing. SUMMARY: Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics. Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan. What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter. Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.